The Golden Rule Store, a family-owned clothing and footwear shop established in 1926 in Muncie, IN, offers hardworking customers premium outdoor, work, and casual brands—including Red Wing Shoes, Carhartt, Ben Davis, and Cherokee medical uniforms—with a curated in-store experience and select items showcased online. True to its name, the store prides itself on treating every customer with the respect and care they’d want in return.